Our Services

To Build Effective Communications
 
image Schmalz Communications is staffed by highly trained professionals led by Greg Schmalz. Together, they offer a wide range of communications services recognized for their excellence.

Schmalz Communications provides the types of personalized services that result in “Extremely Satisfied” and “Loyal” customers.
 

 
  • Media Relations
  • Marketing Consultation
  • Audio Services
  • Editorial Services
  • Presentation Support
  • Event Management
 
 

Media Relations

Being seen, being read and being heard is paramount in generating media exposure for a company, its products or services. Increasing market visibility to rise above the clutter is key. Junior staffs often cringe about contacting editors to pitch a story or don't know how to handle rejection. And senior staff members simply don't have time.

Schmalz Communications can open doors that you may not have thought possible. We thrive on challenges and have produced top placements in national publications such as the New York Times, Wall Street Journal, USA Today, Forbes, the Financial Times of London, Businessweek, and Fortune Small Business as well as leading broadcast outlets. We've been successful in delivering placements in national, regional and local media as well as trade and consumer publications. We can also handle trade show relations to take advantage of editors attending the show and arrange for 20-30 minute interviews.

 
 

Editorial Services

We work exclusively with you to develop and promote your services and products to produce outstanding results. To present the best message in your marketing and sales literature, we carefully craft the same tone, spin, and language throughout your collateral, ensuring your message is on target and consistent. We offer the following editorial services:

  • Newsletters
  • Web site content
  • News Releases, Pitch letters
  • Bios
  • Case Studies
  • Collateral Materials
  • "By-lined" articles
  • Press kits
  • Client mailings
  • Presentation Support
  • Direct mail pieces
  • Advertising copy
 
 

Presentation Support

Have you been asked to deliver a keynote speech at a conference or industry event? Are you nervous about speaking in front of an audience? Schmalz Communications can work with you in preparing your presentation and offer valuable tips to insure that your speech will be a success. Greg uses his experience as a broadcaster, educator and public speaker to help company executives get ready for their big day.

We help determine objectives and needs and assist with message content as well as audio and visual presence. We also offer media training using our years of journalism experience to prepare you for interviews with the media. We'll "coach" you about the "do's and don'ts" of media interviews, such as how to turn negative questions into positive answers and how to control interviews. And, we can manage a Speakers Bureau to identify key speaking platforms - such as trade shows, conferences and other industry meetings - that would be germane to your business interests and cast you in a leadership role.
 

Event Management

Special events are a great way to maximize exposure and Schmalz Communications has experience and expertise to make your event a success. Whether it's creating a new event or working with an established one, we will carefully plan and execute the most timely, creative and cost-effective communication and promotion strategy. From conception to completion, we roll up our sleeves to take care of every minute detail. We work with you to define goals and objectives and implement a timeline to insure that everything is completed on time every step of the way.
 

Audio Services

With more than 20 years of on-air broadcasting experience, Schmalz Communications can provide the talent you need for voice work whether it's radio commercials, television voice-overs, industrial webcasts, public service announcements, (PSAs), documentaries, public address or any other narration.

 
 

Marketing/Advertising Services

We have extensive experience in all areas of marketing services including:

  • Business/Marketing Plans
  • Mission Statements
  • Positioning Statements
  • B2B Outbound Telemarketing
  • B2B Lead Qualification
  • B2B Executive Appointment Setting
  • Brochures
  • Television/Radio Commercials
  • Outdoor/Billboards
  • Trade Show Exhibitry
  • Media Research/Placement
  • Consulting
  • White Papers